Robert Garcia: SEO and Digital Marketing Professional
Dynamic marketing professional with a robust 20-year career blending advanced skills in SEO, SEM, PPC, and comprehensive digital marketing strategies. Recognized for elevating online presence and revenue for diverse brands through innovative search engine optimization and marketing techniques. Expert in leveraging digital tools to enhance traditional marketing approaches, seamlessly integrating the best of both worlds. Proven track record in crafting and executing successful campaigns across B2B and B2C sectors, driving significant improvements in web traffic and customer engagement. Passionate about mentoring teams to excel in both digital and conventional marketing landscapes, ensuring holistic brand growth and market penetration.
Digital Marketing Expertise:
SEO & SEM: Keyword research, Keyword Discovery, Semantic SEO (Entitiy Mapping, Topical Authority, Keyword Clustering) Proficient in Google Analytics, Google Search Console, BrightEdge, SEM Rush, Ahrefs, MOZ, Screaming Frog, Sistrix, Keyword Insights, Letterdrop, Frase.
Content Management Systems:
- Professional Expertise: WordPress, Magento, OpenMage, Woocommerce.
- Experienced: Joomla, Drupal, Ghost, DNN (DotNetNuke), Strapi, CraftCMS.
Business Intelligence Tools: Skilled in Power BI, Metabase, and Advanced Excel functionalities.
PPC & Online Advertising: In-depth knowledge of ad targeting, budget optimization, and performance analysis.
Technical Proficiency:
Development: Experienced in PHP, JavaScript, ElectronJS, VueJs, NextJS, ASP.NET, MsSQL, MySQL, MariaDB, Percona.
Front End Development: Expertise in HTML, CSS, JavaScript.
Creative Proficiency:
Adobe Creative Suite: Skilled in Photoshop, Illustrator, and InDesign for marketing and creative design.
Additional Creative Applications: Canva, Figma, CorelDRAW, PhotoPea.
Emerging Technologies & AI Tools:
AI & Large Language Models: Experienced in leveraging tools like ChatGPT, ClaudeAI, Bard, DeepL, and Perplexity for content assistance, data analysis, and automating workflows.
AI Integration: Familiar with integrating AI tools into digital marketing strategies for enhanced data-driven decision-making.
Software & Tools:
Code & Scripting Tools: Notepad++, Visual Studio Code, HeidiSql, PowerShell CLTs, Tabby.
Microsoft Office Suite: High proficiency in Excel, Access, Outlook, Word, OneNote, PowerPoint.
Leadership & Communication:
Active Listening & Teaching: Exceptional ability in active listening and imparting knowledge, fostering a learning environment within teams.
Integrity & Openness: Strong commitment to honesty and integrity in professional conduct, promoting a culture of openness and trust.
Leadership Skills: Demonstrated expertise in leading marketing teams, project coordination, and strategic decision-making.